Our Mission

We’re on a mission to educate Oakland’s voters and help lead our city’s comeback – starting with the critical November 5th election.

Empower works for Oakland

We all want a better future for Oakland. A future with safe and clean streets, thriving families and businesses, and effective local government. The problem is that most Oaklanders feel under-informed (or even misinformed) about local issues and elected officials.

We aim to fix this problem by serving you with two main resources:

Our weekly newsletter: The most important news and perspectives from the week, with opinions on how each week’s news should impact your decisions at the ballot box.

Our voter guide: Comprehensive analysis of candidates and ballot measures from community leaders that makes it easy for you to vote for the future you want.

Our Values

Oakland love

Amazing people, nature, culture, weather, food, and history – we believe in The Town’s potential. We put our community at the heart of everything we do.

Information for all

We believe in educating voters and empowering everyone, regardless of background, with an in-depth understanding of the issues. 

Outcomes over ideology

We believe in pursuing practical, common sense solutions to Oakland’s most pressing challenges. 

Measure our impact

We are committed as an organization to achieving real tangible results that last. We will rigorously measure our impact to ensure every volunteer hour and every donated dollar has maximum impact.

Radical transparency

We believe transparency is the cornerstone of building trust and fostering a vibrant democratic culture; we will be open and honest about our organization’s processes.