Our full analysis of the 2024 ballot measures
Measure MM – Wildfire Prevention Financing Act
Vote Yes
About the measure
Measure MM proposes a special parcel tax on properties in Oakland’s Wildfire Prevention Zone to reduce wildfire risks. The Zone includes high-risk areas defined by the California Department of Forestry and adjacent regions. The tax, lasting 20 years, would generate $2.67 million in its first year, with rates of $99 per single-family parcel and $65 per condominium unit. Annual cost-of-living adjustments are capped at 5%. Funds could only be used exclusively within the defined Zone and could be used for implementing the city’s Vegetation Management Plan, evacuation route protection, enhanced patrols on days of high risk, goat grazing, and public education regarding wildfire prevention. The measure includes financial audits, citizen oversight, and exemptions for low-income households and seniors. Only Zone residents can vote on this measure.
Background
Property owners in this area previously funded wildfire prevention between 1992-1997 and 2004-2014. The Oakland Fire Department (OFD) has managed vegetation since 2003 to reduce wildfire hazards. In 2024, the California Department of Forestry identified much of the Oakland Hills as high-risk. The City Council, in 2024, approved a 10-year Vegetation Management Plan, which would be funded by this tax. Measure MM requires a two-thirds majority to pass.
Pros
- Supports wildfire prevention efforts in high-risk areas, protecting homes and public safety.
- Funds crucial prevention tactics like vegetation removal and fire patrols.
- Provides accountability through audits and citizen oversight and the vegetation Management Plan makes clear what voters should expect from the tax they are paying.
Cons
- Special taxes would be unnecessary if the city were to fund wildfire prevention, which is a critical city service, through the general fund.
- Oversight might be inadequate as audits by the City Auditor are optional
Recommendation: Yes
Wildfire prevention is crucial for Oakland’s safety. Wildfire risk is increasing and needs to be comprehensively addressed. Currently, the city does the bare minimum, and without a dedicated revenue stream, wildfire prevention efforts must compete for fundings with other pressing priorities like crime prevention, road maintenance, and housing. This Measure would help ease the burden on the General Fund while also improving public health by reducing exposure to poor air quality caused by fires. Only residents in the fire zone, who are most at risk, can vote on and would be subject to the special tax. The Measure includes key provisions to ensure the funds are allocated toward activities that reduce wildfire risk, an oversight committee to ensure effective spending, and exemptions for low-income residents and seniors.
Measure NN – Oakland Community Violence Reduction and Emergency Response Act
Vote Yes
About the measure
Measure NN is a renewal and increase of Measure Z, the 2014 Oakland Public Safety and Services Violence Prevention Act, which expires at the end of 2024. Measure NN would increase Oakland’s parcel tax and parking tax surcharge (specific amounts below) for the next nine years to fund the Police Department, Department of Violence Prevention, and, to a much smaller extent, the Fire Department. The tax would generate approximately $47.4 million annually, with 60% allocated to the Police Department and 40% to the Department of Violence Prevention after deducting administrative costs (3%) and $3 million for the Fire Department.
Of the Police Department’s funds, 10% would support non-sworn positions (e.g., 911 dispatch, maintenance, operations, crime lab), and 50% of the remaining amount would cover sworn police officers’ costs. Of funds allocated to the Department of Violence Prevention, 75% would be granted to community-based organizations. These allocations mirror those from the predecessor Measure Z.
What it will cost
The measure increases the parcel tax as follows:
- Single-family homes: from $133 to $198 annually.
- Multi-family properties: from $91 to $132 per unit annually.
- Commercial buildings: tax based on square footage and frontage, increasing from $68 to $198 annually.
These changes would take effect in July 2025, with exemptions and rebates available for low-income households and specific properties.
The parking tax surcharge, which applies to every commercial parking space in the city, would increase from 8.5% to 10%, also starting in January 2025.
How the money would be spent
The measure requires revenue generated to be spent towards:
- Reducing homicides, robberies, carjackings, break-ins, domestic violence, and gun-related violence.
- Improving 911 response times and quality.
- Combating human trafficking, including the exploitation of minors.
- Covering associated administrative expenses.
The measure requires the City to budget for, hire and maintain a minimum of 700 sworn police officers, starting no later than July 2026, bars layoffs that would reduce the police force to below 800 officers, and a minimum of 480 sworn firefighters. The City must adopt a staffing plan and report shortfalls to the City Council. If minimum staffing isn’t maintained or the City does not adequately budget for the minimum requirement, the City can’t collect the tax unless 1) grants funds or other restricted funds used to support sworn police personnel are reduced or otherwise unavailable or 2) a state of extreme fiscal necessity is declared.
What are the accountability measures?
The measure establishes an independent budget auditor in the City Auditor’s office to conduct audits every other year at a minimum and produce annual spending reports to ensure proper use of the funds.
Measure NN replaces the existing Public Safety and Services Violence Prevention Commission with a smaller, five-person oversight commission. The new Commission will have similar duties as its predecessor. Commissioners will be appointed by the Mayor and confirmed by the Council. This commission will develop four-year Community Violence Reduction Plans and review fund usage to ensure accountability. It can also recommend changes to staffing thresholds, including for layoffs, for police and firefighters, subject to City Council approval.
Background
A political action committee called Oaklanders Together For A Safer Oakland is the official group supporting and raising money for Measure NN. Oaklanders Together includes community leaders, small businesses, doctors, public health experts, firefighters and first responders. Like its predecessor Measure Z, Measure NN has widespread support from the Oakland Police Officers’ Association, the International Association of Firefighters Local 55, and numerous community organizations, nonprofits, and elected officials.
Measures NN requires a majority vote to pass.
Pros
- Provides essential funding for Oakland’s police, fire, and violence prevention services and to improve 911.
- Without this measure, Oakland would cease to have a critical source of funding for police, fire and violence prevention.
- As written, the Measure would establish accountability over the use of funds and staffing of the police and fire departments through audits, reporting, and oversight.
- Staffing minimums would help maintain public safety and consequences for unmet targets would help ensure accountability.
- The Community Violence Reduction Plans aim to coordinate efforts with clear goals and data-driven strategies.
Cons
- Measure Z, which had the same stated aims, has not had the desired public safety outcomes. Measure NN’s staffing thresholds are in fact lower than previously, even though the Measure is increasing the parcel tax.
- Measure NN is brought by a PAC as a citizens’ initiative, bypassing City Council review, lacking public input and avoiding legislative debate.
- The reduction of oversight commission members from 9 to 5 was made without justification.
- The Council doesn’t have to meet rigorous and objective criteria to invoke the ‘extreme fiscal necessity’ provision. As such, they’re ripe to use it, especially since it allows them to avoid addressing underlying financial issues. When invoked, funds intended for a specific purpose – in this case public safety – are redirected to the general purpose fund, against the will of the voters, undermining the intended service provisions that motivated voters in the first place.
- A significant portion (75%) of the funds is earmarked for community-based service providers, but the Measure lacks clear eligibility criteria, leaving room for potential favoritism. It also does not require coordination among CBOs, nor does it include strong accountability measures for outcomes. While the funds are intended for specific programs, the vague categorization could easily lead to a broad interpretation, increasing the risk of misappropriation.
- The City’s 120-day response time to projected police staffing shortages is excessive and jeopardizes residents’ public safety.
Recommendation: Yes
Empower Oakland reluctantly endorses Measure NN, in large part because Oakland is in the midst of a serious public safety crisis and not having the funding from this measure would be devastating to Oakland’s public safety improvement efforts.
But there’s no denying that this Measure has numerous flaws that threaten its effectiveness, and run counter to principles of good government. We find the potential loopholes allowing the City Council to bypass staffing requirements infuriating, and we’re concerned that funds could ultimately be diverted to other programs. The fact that this Measure wasn’t brought before the council for public debate goes against our commitment to government transparency and accountability.
There is also the fact that this measure is ultimately necessitated by the City’s poor budget practices, which continue to put it in a position where special taxes are needed. While Measure NN increases police staffing levels from the minimum required in Measure Z (678 sown police personnel), when the original public safety parcel tax was passed (Measure Y), Oakland was fully funding 739 officers.
Similar to Measure Z, Measure NN lacks robust accountability mechanisms for the allocation of grant funding to community-based organizations (CBOs), leaving room for potential favoritism. Without stronger safeguards in place, there is a risk that funds could be funneled to organizations with connections to City Council members, rather than being based strictly on merit or need.
In addition, the measure lacks clear metrics to assess the effectiveness of funded programs, leaving the impact of these initiatives and their financial allocations largely unmeasured. While the Community Violence Reduction Plan may outline these provisions and details, it’s concerning that the Measure itself does not include these critical guidelines to ensure the money is spent effectively from the outset.
This measure – for all its shortcomings – will provide critical funding for police and fire services. Simply put: without it, Oakland would lose a key source of public safety funding, and replacing it will be difficult. Relying more heavily on the General Fund, will result in cuts to other services that we can’t afford, and reduce the level of program oversight and evaluation.
Ultimately, Measure NN’s effectiveness depends on the quality, integrity, and capabilities of the city leaders who will be implementing its programs. Will they exploit loopholes to keep playing politics and avoid making necessary yet unpopular decisions? Will they continue awarding grants to allied community based organizations regardless of program effectiveness?
This measure can work with leaders who are committed to comprehensively addressing Oakland’s public safety crises and ensuring data-driven decision-making for continuous improvement. To ensure Measure NN’s effectiveness, we recommend voting for Empower Oakland’s slate of endorsed candidates, the Mayoral recall, and the District Attorney recall.
Measure OO – Public Ethics Commission
Vote Yes
About the measure
Measure OO seeks to update the Public Ethics Commission (PEC) for the first time in a decade. The PEC is an independent commission made up of Oakland residents responsible for ensuring accountability in Oakland City government. This measure would impose a range of updates to fully staff and resource the Commission and strengthen its independence. Key amendments include:
- Revising commissioner qualifications, including prohibiting officers of political parties, employees of local officials, or individuals receiving gifts from officials from serving.
- Clarifying four votes is quorum and required for the Commission to take action.
- Mandating commissioners vacate their seat after three consecutive unexcused absences.
- Allowing the PEC to appoint replacements for vacancies and empowering the City Council or PEC to remove a commissioner with written notice and a hearing; updates grounds for termination.
- Extending a commissioner’s term by up to one year if no replacement is appointed.
- Authorizing the PEC Executive Director to hire independent counsel when the City Attorney faces conflicts of interest.
- Changing the salary-setting process for the City Attorney and City Auditor to every two years instead of annually.
- Reducing the gifts or expenses lobbyists can give to local officials, candidates, or their families to no more than $50 annually.
- Hiring an additional ethics investigator – for a total of two – and limiting the City Council’s ability to reduce PEC staffing.
- Requiring the Council to review and consider modifications to ethics laws that the Commission enforces or administers within 180 days to prevent delays in reforms.
- Introducing flexibility in staff classifications for three positions.
Background
Established by the voters in 1996, the PEC enforces city ethics laws, including campaign finance and lobbyist regulations. Measure CC, passed in 2014, expanded the PEC’s authority and staffing support. However, since then, the PEC’s workload has increased without corresponding staffing increases. Measure OO requires a majority vote to pass.
Pros
- Provides necessary staffing and resources to meet the Commission’s growing workload.
- Strengthens government accountability and transparency.
- Regular governance updates are essential for effective oversight.
Cons
- Adding staff while the city faces a budget deficit.
- Potential for bureaucratic inefficiencies. It’s unclear what specific problems the changes are seeking to address.
- Concerns about the PEC’s effectiveness in holding officials accountable and ensuring transparency.
Recommendation: Yes
The Oakland Public Ethics Commission plays a crucial role in promoting government accountability and transparency. For it to succeed, the Commission must be properly staffed and resourced. The updates in Measure OO focus on refining and strengthening provisions to support the Commission’s effectiveness. Measure OO also bolsters the Commission’s independence and tightens regulations on lobbyist gifts. These changes will align the Commission more closely with similar bodies in the Bay Area. A general cleanup of the PEC charter language hasn’t occurred for 10 years, and we believe it’s good practice to regularly assess, revise, and update government structures to ensure continued success. Cities are not static, and neither should their governments be.
Why we support both recalls
The Empower Oakland Endorsement Committee voted to endorse the recalls of both the Alameda County District Attorney and the Mayor of Oakland.
Recalls become necessary when it’s clear that a pattern of behavior has become so harmful that we cannot afford any further damage, let alone hopelessly waiting for change. This is not about policy disagreement. While no one expects to agree with every decision our elected leaders make, there is a vast difference between differences of opinion and actions so egregious that they cross the line of reasonable dissent or one-off mistakes which anyone can make.
We did not make these decisions lightly. We thoroughly debated the legitimacy and broader consequences of recalls. While recalls can disrupt local government and consume taxpayer resources, they are a legitimate tool — enshrined in both the state constitution and the city charter — for voters to hold elected officials accountable.
This is where Empower Oakland stands. Critical times need capable leadership. While we acknowledge the challenges and complexities of recalls, the urgency of the moment leaves us with no other choice.
District Attorney
Vote Yes – Recall Pamela Price
We cannot wait four more years for a District Attorney who can effectively lead and prioritize public safety. Although typically a four-year term, Price is serving an irregular six-year term, making this recall even more urgent.
Pamela Price’s leadership has left Oakland vulnerable at a time when public safety should be the top priority. Her management of the DA’s office has been marked by chaos, petty feuds, and public drama. Under her leadership, experienced staff have left and allegations of retaliation have surfaced. Former employees have filed lawsuits accusing Price of destroying documents, denying press access to meetings and avoiding public events.
Price’s actions have reduced available public safety resources for the county and compromised the integrity and effectiveness of the office itself. Her unwillingness to collaborate with other law enforcement agencies led the governor to withdraw state prosecutors and shift violent and organized crime cases to state jurisdiction — actions both unprecedented and embarrassing for Oakland residents. She has also shown an unwillingness to empathize and fully support victims, and demonstrated a consistent pattern of charging offenders with the lowest possible crimes and seeking the minimum possible charges.
We firmly agree that Alameda County must not return to the days of mass incarceration and excessive sentencing. Yet perpetrators of harm and violence must face sufficient consequences for their actions, a standard that has not been consistently upheld under Price’s leadership.
In our view, Price is dangerously disconnected from the realities of Oakland’s public safety crisis. Despite rising crime rates, her tone and approach remain unchanged, leaving many residents feeling unsafe under her leadership. The fact is, without change, the DA’s office will continue to crumble, taking any remaining sense of justice and safety in Oakland with it.
Mayor of Oakland
Vote Yes – Recall Sheng Thao
We cannot wait two more years for a Mayor capable of effective leadership and free from corruption scandals.
Over the course of her two years in office, Mayor Thao has yet to present a galvanizing vision for Oakland or instill confidence in her ability to lead during such a challenging time. Many of the city’s most pressing issues have only worsened under her tenure. Her response to public safety has been anemic, exemplified by her dismissal of Oakland Police Chief LeRonne Armstrong and her failed leadership that cost Oakland a $15 million grant to combat retail theft across the city.
Her handling of the city’s budget has been equally inadequate. Thao has shown no commitment to addressing Oakland’s structural deficit, instead pushing the city closer to fiscal insolvency. Her plan to sell the Oakland Coliseum merely kicks the can on difficult budget decisions, leaving us in the same financial crisis next year—only without another major revenue-generating asset to bail her out again.
The business community has made their lack of confidence in the Mayor clear. Downtown anchors have closed or relocated out of Oakland, hired private security, or instructed employees to avoid venturing outside their offices due to the threat of violence. In 2024 alone, thousands of businesses chose not to renew their licenses, with many citing a lack of support from the city as the primary reason for their closure.
Then, there’s the FBI raid of her home, an event that shook the city and cast even more doubt on her ability to effectively lead. Her response to the raid raises serious doubts about her ability to manage herself, let alone navigate challenging situations on Oakland’s behalf in the midst of the FBI investigation.
This pattern of failed leadership has eroded our trust in Mayor Thao’s ability to lead. She has no excuses for the physical, operational, social breakdowns plaguing Oakland. We have no confidence in her capacity to manage the city’s safety, governance, and budget challenges for another two years.
For the Empower Oakland Endorsement Committee, the choice was ultimately clear: Mayor Thao’s actions have been so damaging to Oakland’s safety and stability that the cost of waiting is far greater than the cost of change.
Further reading:
- Alameda County District Attorney changes course
- AG’s office drops Butch Ford case ‘in the interest of justice’
- Audit: Absent leadership, poor communication led to Oakland missing out on $15 million grant
- California Department of Justice to prosecute some criminal cases in Alameda County
- CHP’s Oakland operation surges ahead with 803 arrests
- DA Pamela Price hit with discrimination, retaliation claims
- Embattled Alameda County DA Pamela Price responds to recall effort, critics
- Exclusive: Alameda County DA Pamela Price accused of retaliating against employees who supported rival
- Leaked memo: DA Pamela Price to shorten prison sentences, lean into probation
- Mayor Sheng Thao addresses public after FBI raid: Full news conference
- Oakland mayor fires police chief after report finds misconduct over officer investigation
- Oakland mayor gives executive order to remove homeless encampments
- Oakland Mayor Sheng Thao’s home raided by FBI agents; feds target other locations
- Prosecutor resigns, urges DA Pamela Price to ‘look at the crime scene and autopsy photos’
- Slain Home Depot security guard’s family upset with DA Pamela Price’s handling of case
- State to ‘speed up prosecutions’ after Alameda County DA delay
- Why is Oakland selling the Coliseum?