Measure C
City of Oakland Business Tax
Oakland’s small businesses are struggling, and for years city hall made it harder, not easier, to operate here.
Measure C is a small but meaningful step in the right direction. It gives qualifying small businesses a one-year tax exemption – around $180 in average annual savings – with the option for city council to extend the policy for up to three more years at minimal cost to the city budget.
While the dollar amount is modest, it sends business owners a signal that Oakland wants to be a friendlier operating environment for local entrepreneurs.
Ultimately, we believe there is much more the city must do to truly improve the business climate – public safety chief among them – and Measure C is a feasible, affordable, targeted step in the right direction.
You might hear:
“$180 doesn’t move the needle for any real business.”
While this isn’t a silver bullet, it helps build real momentum, and leaving an easy win on the table helps no one.



